Curiosity became obsession.
Buying my 1995 Mitsubishi FTO changed everything.
Like many enthusiasts, I didn't just buy the car. I researched it obsessively. Every forum, owner's group and buying guide taught me something new. That experience showed me how powerful good information can be, and how difficult it is to find.
Learning to communicate.
Sharing that ownership journey online introduced me to content creation. Photography, videos and reviews weren't just creative outlets. They became a way to explain cars in a way people actually understood.
Over time that audience grew to more than 25,000 followers across social media, with videos reaching more than one million views.
Seeing another side of the industry.
Photography led me behind the scenes.
Working with workshops, performance cars and businesses like Motor Culture Australia introduced me to an incredible network of enthusiasts, business owners and industry professionals.
It reinforced something I'd already realised: the automotive world runs on relationships.
Learning how people actually buy cars.
Leaving university to join Mazda as a trainee sales consultant completely changed my perspective.
For the first time, I wasn't just researching vehicles, I was helping people choose them.
Every customer arrived with different priorities, different budgets and different concerns. The best conversations weren't about horsepower or specifications. They were about understanding what mattered most to the person sitting across the desk.
Looking beyond the sale.
Moving to Melbourne brought an opportunity to join BMW.
After starting in sales, I transitioned into the Product Genius role, a position focused less on selling and more on educating customers. I became a Certified BMW Electrification Expert, took over the dealership's social media, hosted events and spent my days explaining technology rather than simply closing deals.
That experience confirmed something I'd been discovering for years.
I enjoyed helping people understand cars more than selling them.
Bringing everything together.
Returning to university to complete my Business degree gave me the opportunity to build something I'd been thinking about for years.
The Auto Advisor combines every stage of my journey into one.
Independent service
No quotas.
No preferred brands.
No pressure.
Just advice designed to help people make better vehicle decisions.
Through dealership experience, media work, photography and industry relationships, I've spent years around vehicles ranging from affordable daily drivers to some of the world's most desirable performance cars.
No matter what you drive, or what you want to drive, the decision-making process is always the same: understand your options, compare them properly and choose with confidence.
Whether you've already chosen a car or you're starting with a blank sheet of paper, I'd be happy to help.
Start a conversation